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  • Writer's pictureEmily Harrison

Why Branding Matters

"I have a business, but I don't really think I need branding"

In case you hadn't heard - your branding can make or break your business. The scary part is that it only takes 7 seconds for that first impression to form.

Do you think someone is going straight to your product page and reading you awesome reviews? No! They’re seeing your logo, your website landing page or Instagram Bio before anything else. If they don’t like what they see, they’re moving on.

FUN FACT: Did you know 60% of consumers avoid companies with logos that have unappealing, outdated or poor-quality designs?

If they can’t invest in their own brand, then why should we?

Your brand is what connects people to you and makes them want to listen, follow or invest in what you have to offer. It's CRUCIAL to growing your business, and here's why:

Your story matters to people

People support businesses that they connect with, it’s part of being human. If you have a solid brand message and look that catches their attention and oozes authenticity, they’re going to step inside and take a closer look.

A solid brand sets you apart

Let’s face it, people have options! That’s not a bad thing - but it does mean that you need to stand out among the crowd. Branding creates a visual that leaves a lasting impression that people can immediately recognize, making them more likely to return.

Consistency increases loyalty

Having a consistent message, look, and style keeps customers coming back and increases loyalty.

Cohesive branding creates credibility

You may have a super awesome degree or years of experience, but does your brand portray “I know what I’m doing”? If you’re willing to invest in your own business, then so are other people.

You already have the framework needed to create your brand - it's you! Lean into it, invest in yourself and take your business to the next level.

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